The first insights of research arise while recruiting interviewees.
There are many “professional interviewees” seeking economic incentives. When a professional interviewee is recruited, the sample becomes biased and the potential quality of obtained data is highly limited.
We understand recruitment as a deliverable. It is the first stage of exploration that associates demographic patterns with behaviors.
We recruit people meticulously.
Using various resources such as recruitment on the street, through ads segmented on social networks or by successive indications. New technologies allow reaching the best profiles.
Al Grano is our strategic recruitment brand.